A seamless experience
The new checkout introduces the in-context user journey for PayPal Express Checkout, helping improve conversion rates with an easier way to pay online. The streamlined design speeds buyers through payment - without leaving your website - for a more secure and seamless checkout.
Improves conversion rates
In-Context Checkout supports PayPal’s One Touch, which is an optional PayPal feature that allows buyers to complete purchases faster. When buyers log in to PayPal from a mobile device or from a desktop, tablet or laptop, they can choose to stay logged in to PayPal for easier, faster checkout with all eligible merchants. From that moment buyers will skip the PayPal login on future purchases across websites if they use the same device and browser. More info on http://www.paypal.com/onetouch
PayPal’s new checkout conversion rate outperforms its competitors by 36%, according to the 2016 comScore study (here).